MULTIPLE DATA SOURCES, ONE INTELLIGENT PLATFORM

I.Predictus™ [IP] has developed the first, only, and one-of-a-kind intelligent platform that gathers data from all touch points and channels - then converges that data into one comprehensive view of your marketing programs and customers. This technology allows you to evaluate marketing performance instantly and understand the creative effect on web trends, customer acquisition type and call center performance.

THE POINT OF DIFFERENCE

Gathering data from multiple sources makes all the difference in the world in terms of delivering effective results. You'll have one summary of all your efforts. All the elements you need to understand your media buying on an airing-by-airing basis. Take insightful, meaningful actions to create the outcomes you want.

INNOVATION IN MOTION

Think of I.Predictus™ as a performance engine that becomes more intelligent with every update and every marketing initiative. It's innovation in motion, where your brand benefits at every move.

The bottom line is this. With I.Predictus™, you'll know in real-time: where to best spend your money, which customers to spend it on, which channels deliver the best results, and when.

I.Predictus™ solves the problem of siloed systems through an innovative process that consolidates disparate data into a comprehensive view and presents it in the I.Predictus™:

Intelligent Palette™ [IP]².

IT'S EASY
The [IP]² palette is quite intuitive and gives you instant access right at your desktop anytime you want. And, you can use it on your tablet, your smart phone, your laptop, you name it. Its point and click technology makes it that simple; that convenient.

IT'S COMPREHENSIVE
[IP]² offers the most comprehensive fusion of all data essential to the brand enterprise, and delivers a 360-degree view of channel performance including web, retail, and social media, consumer response and ROI.

IT'S CUSTOMIZABLE
You can customize the palette to give you just the information you want based on the criteria you choose. So each person can see what matters most to them.

IT'S SCALABLE
[IP]² uses a stateless design thereby eliminating all dependencies on a specific physical server. That means each application layer can be hosted on one or multiple servers. Not only is this economical, it's scalable and can grow as your transaction volume grows.

IT'S SECURE
[IP]² is secure on all fronts - physical, network and software. Hosted at Rackspace, the data center is custom designed with video camera surveillance and security breach alarms. The network has intrusion detectors, active log analyzers and virus scanners. And for software, access to services is controlled by two-factor authentication. Your data is safe with us.

I.Predictus™ is rapidly becoming the pre-eminent and essential marketing tool. Within a year, this will be standard operating procedure - to get new customers, better customers, increase ROI, decrease costs and more. That means the time to start is now. Just look at all that awaits you:

EXTRAORDINARY ROI. I.Predictus™ pays for itself in a number of ways: by replacing manual inconsistencies; by reducing the cost of customer acquisition; by marrying message to channel so you know what worked and what didn't.

INCREASED REVENUE. With I.Predictus™, you can spot higher yielding revenue patterns and identify media airings that increase conversions and decrease costs.

MARKETING EXPANSION. I.Predictus™ helps you create multi-channel customer marketing events to drive phone, web and retail traffic.

BRAND INNOVATION. I.Predictus™ powers the way brands make decisions to increase customers, lifetime value and ROI.

ACCOUNTABLE TEAMS. With I.Predictus's™ reporting tools, teams can have different views of critical information along with media direction that's actionable. Very empowering. And all driven by a defined standard of business rules across all business channels.

PREDICTIVE MODELING. I.Predictus™ delivers real results in real time - predictive modeling you can count on for business growth on top of business growth.

DYNAMIC MEETINGS. You no longer have to wait days for analysts' reports. Meetings can now be dynamic with reliable data driving decisions and ROI - all from your digital device of choice.