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I.Predictus

De-Complicate Your Data

Improve campaign response and conversion, increase efficient acquisition and understand which channels are contributing revenue to the bottom line.

i.Predictus cleanses, validates and organizes data from any and all sources, and then converges it into one picture that tells an integrated story of marketing performance.

i.Predictus automates this process for maximum improvement to ROI, condensing it down to a matter of minutes, not hours or days. "Data In. Decisions Out." It's that simple.

Data In. Decisions Out.

i.Predictus' patent-pending algorithm automates a review of your past media schedules and attributes specific responses down to the individual airing, creative, offer and SKU levels. It prescribes the specific airings to be purchased - or not purchased - to continuously improve media ROI. Refined by nearly a billion in real-world ad spend, its media buying recommendations outperform current and historical schedules 68% of the time, versus about 30% with other methods.

By eliminating inefficiencies for each station, day part and time of day (time zone adjusted), i.Predictus gives direct sight to which channels are contributing revenue to the bottom line.

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Compatibility with Existing Media Systems

i.Predictus has established data compatibility with widely used systems including CoreMedia, Catalyst and Donavan. i.Predictus integrates with your existing workflow to create ease of use, not added work.

i.Predictus can ingest any and all owned data sources, including 3rd-party sources. It connects all of your systems in one cohesive view, automatically translating mountains of disparate data into instant insights.

Customized for all television advertisers

  • Long-form DRTV Advertiser
  • Short-form DRTV Advertiser
  • Brand Television Advertiser
  • Media Buying Agency

i.Predictus accommodates 28:30 airings seamlessly by automatically adjusting menus, data headings and reports to provide a purpose-built solution for long form television advertisers.

As the preeminent provider of data and media services for the long-form advertisng industry, i.Predictus has helped some of the largest companies in the industry for a decade.

Industries serviced include lead generation, non-profits, financial and product marketing. We are, hands down, the best solution for long-form advertisers -- if not the only.

Long form DRTV advertiser

i.Predictus accommodates 28:30 airings seamlessly by automatically adjusting menus, data headings and reports to provide a purpose-built solution for long form television advertisers.

As the preeminent provider of data and media services for the long-form advertising industry, i.Predictus has helped some of the largest companies in the industry for a decade.

Industries serviced include lead generation, non-profits, financial and product marketing. We are, hands down, the best solution for long-form advertisers -- if not the only.

Short-form DRTV Advertiser

Short-form advertisers often buy television day parts as part of a rotation. i.Predictus can accommodate rotation scheduling seamlessly and without loss of clarity.

The short-form version of i.Predictus allows you to drill down to the exact airing times of spots that have run while keeping future recommendations within a rotational framework.

All headings and tables use short-form language so you can make decisions fast, without translation and without compromise.

Brand Television Advertiser

Brand advertisers need a way to correlate television airings to measurable consumer behavior.

i.Predictus overlays with retail sales data, lead generation or customer contact information, making it the go-to solution for brand advertisers.

i.Predictus has a built-in web attribution module that many brand advertisers find invaluable. Any web attribution model can be incorporated. Social TV data can also be integrated.

No other platform is better suited to manage brand television.

Media Buying Agency

i.Predictus is a media agency's best friend. It gives you the insight and control to be a valuable partner to all of your clients.

When you use i.Predictus, your clients will realize immediate returns and you will be elevated to hero status complete with ticker tape parade. When return-on-investment increases, budgets increase. Everybody wins.

We can configure i.Predictus to handle multiple clients in completely separate data environments with Fort-Knox-level security for each. You need us -- flat out.

* Algo Power is a term we use to describe our patent-pending algorithim that uses thousands of data sources residing in the i.Predictus data warehouse to output buy-evaluate-sell-test (B.E.S.T) recommendations used by the media buyer. We are the world's first demand-side television platform to match a scalable, customer data warehouse to the world's most tested media algorithm. More than $500 million in television media has passed through i.Predictus -- all of which was used to perfect Algo Power.

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